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  • project

MedTouch

  • UX Research
  • UI Design
  • Development
  • Website
  • Web Application

Client

  • MedTouch

Industry

  • HealthTech

Services

  • UX Research
  • UX Research
  • UI Design
  • Development
  • Website
  • Web Application

Years

  • 2025
  • About project
  • Details

01

Project Details
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MedTouch is an AI-powered health intelligence platform that delivers personalized patient care and treatment recommendations. By combining electronic health records (EHR), genetic data, lifestyle information, and clinical history, the platform empowers physicians to prescribe tailored treatments while helping patients access the right medications through connected pharmaceutical partners. Built with privacy, interoperability, and data accuracy in mind, MedTouch redefines how healthcare professionals and patients experience precision medicine in the digital age

  • Difficulties
  • Difficulties

02

Project Problems
Canada’s healthcare system largely follows a one-size-fits-all approach that overlooks genetic and lifestyle differences among patients. This often results in misdiagnoses, ineffective treatments, and higher healthcare costs. Studies show that adverse events from incorrect or generalized prescriptions account for a significant portion of hospital readmissions and treatment failures. The lack of accessible, affordable personalized care tools leaves physicians with limited support for data-driven clinical decisions, and patients without access to therapies tailored to their biology.
  • Obstacles
  • Barriers

03

Project Challenges
The core challenge was to develop a secure, interoperable system that integrates seamlessly with existing EHR infrastructures while analyzing multi-dimensional patient data. The platform needed to handle sensitive medical and genetic information in compliance with Canadian privacy laws (PIPEDA), ensure AI transparency for clinical use, and remain intuitive for both physicians and patients. Achieving the right balance between medical sophistication and accessibility was key to MedTouch’s vision.
  • Approaches
  • Innovations

04

Project Solutions
MedTouch provides an intelligent platform that enables physicians to deliver data-driven, personalized treatments. It analyzes EHR data, genetic profiles, and lifestyle patterns through advanced AI models to recommend optimal therapies. Clinics can integrate the software effortlessly into existing systems, while patients receive personalized reports that guide care decisions and connect them to relevant pharmaceutical solutions. The platform’s built-in analytics improve diagnostic accuracy, minimize adverse reactions, and enhance overall treatment outcomes. By bridging patients, healthcare providers, and drug manufacturers, MedTouch establishes a new standard for predictive and preventive healthcare in Canada.
  • process
  • our flows

05

Design Process
A structured approach to solving problems, combining research, ideation, prototyping, and testing to create user-centered solutions.
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01 02 03 04

01. Discover

We started by analyzing the Canadian healthcare ecosystem, focusing on gaps in precision medicine accessibility and physician-patient data flow. Research revealed strong demand among private clinics and an aging population increasingly seeking personalized health services. Insights from this stage informed the need for a secure, interoperable, and data-rich system capable of connecting multiple healthcare stakeholders.

02. Design

Our design process centered on usability and trust. The platform’s UI was built to simplify complex medical data into clear, actionable visuals. Each component—from patient dashboards to clinical analytics—was created to maintain transparency and compliance while enabling quick navigation and real-time recommendations. The clean visual system reflects the brand’s focus on intelligence, care, and security.

03. Develop

The development phase introduced an AI-driven architecture capable of cross-analyzing diverse data types, including EHR, genetic information, and lifestyle inputs. Blockchain encryption was integrated for data traceability and privacy assurance, while scalable cloud infrastructure ensured performance and regulatory compliance. Rigorous testing confirmed system reliability across various clinical use cases.

04. Deliver

The completed MVP positions MedTouch as a transformative solution in Canada’s personalized care ecosystem. It empowers healthcare providers to reduce diagnostic errors, optimize prescriptions, and improve patient engagement. Patients benefit from clear, personalized insights and access to the right treatments faster than ever before. MedTouch represents a major step toward AI-enabled, precision-driven healthcare that is as compassionate as it is intelligent.